MY TOP 100 MARKETING BOOKS

1. Making Money is Killing Your Business

 Chuck Blakeman

Get off the treadmill. Making Money is Killing Your Business helps business owners move from a focus on trying to make money to building a business that does it for them when they are not around.

It debunks the idea that small business is a 30-year-grind, and introduces the concept of building a business in just three-to-five years that can run for extended periods without the founder being physically there.

2. Getting Everything You Can Out of All You’ve Got

 Jay Abraham

This book focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them.

You’ll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

5. The One-Page Marketing Plan

 Allan Dib

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

4. Building a Story Brand

 Donald Miller

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

5. The One Thing

Gary Keller

You want less.

You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll.

In The ONE Thing, you’ll learn to cut through the clutter, achieve better results in less time, build momentum toward your goal, dial down the stress, overcome that overwhelmed feeling, revive your energy, stay on track, master what matters to you.

6. Difference

Bernadette Jiwa

What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?

Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

7. Insight Selling

Michael Harris

Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm’s needs, and how much the firm is willing to pay.  What this buyer wants is insight.

But how does a salesperson deliver insight so that it challenges the customer’s thinking without challenging the customer? That’s the question that this book will answer.

 

8. Dotcom Secrets

Russell Brunson

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem.

Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

9. No B.S. Guide to Direct Marketing

Dan Kennedy

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works.

Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business.

Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

10. 7L: The Seven Levels of Communication

Michael Maher

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. 

This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals.