MY TOP 100 MARKETING BOOKS

View the Top 10

1. Making Money is Killing Your Business

 Chuck Blakeman

Get off the treadmill. Making Money is Killing Your Business helps business owners move from a focus on trying to make money to building a business that does it for them when they are not around.

It debunks the idea that small business is a 30-year-grind, and introduces the concept of building a business in just three-to-five years that can run for extended periods without the founder being physically there.

2. Getting Everything You Can Out of All You’ve Got

 Jay Abraham

This book focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them.

You’ll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

3. Building a Story Brand

 Donald Miller

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

4. The One Thing

Gary Keller

You want less.

You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll.

In The ONE Thing, you’ll learn to cut through the clutter, achieve better results in less time, build momentum toward your goal, dial down the stress, overcome that overwhelmed feeling, revive your energy, stay on track, master what matters to you.

5. The One-Page Marketing Plan

 Allan Dib

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

6. Difference

Bernadette Jiwa

What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?

Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

7. Insight Selling

Michael Harris

Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm’s needs, and how much the firm is willing to pay.  What this buyer wants is insight.

But how does a salesperson deliver insight so that it challenges the customer’s thinking without challenging the customer? That’s the question that this book will answer.

 

8. Dotcom Secrets

Russell Brunson

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem.

Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

9. No B.S. Guide to Direct Marketing

Dan Kennedy

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works.

Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business.

Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

10. 7L: The Seven Levels of Communication

Michael Maher

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. 

This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. 

The Rest of the Best

If you see a book that interests you, click the link and check it out.

Bolded books are more of my favorites.

  1. The Richest Man in Babylon (George S. Clason)
  2. The One-page Marketing Plan (Allan Dib)
  3. The Non-Profit Narrative (Dan Portnoy)
  4. Secrets of a Master Closer (Mike Kaplan)
  5. Physics for Future Presidents (Richard A. Muller)
  6. Making Money is Killing Your Business (Chuck Blakeman)
  7. The Life-Changing Magic of Tidying Up (Marie Kondo)
  8. From Decision to Close (Scottie Smith, II)
  9. The Best Mortgage (Elysia Strobe)
  10. Unshakeable – Tony Robbins
  11. Crush It! – Gary Vaynerchuk
  12. The Subtle Art of Not Giving a Fuck – Mark Manson
  13. Purple Cow – Seth Godin
  14. Dotcom Secrets – Russell Brunson
  15. High-Paid Consultant- Frank Kearn
  16. Shoe Dog- Phil Knight
  17. The One Thing – Gary Keller
  18. Predictably Irrational – Dan Ariely
  19. Launch – Jeff Walker
  20. Scientific Advertising- Claude Hopkins
  21. 47 Little Love Boosters for a Happy Marriage – Marko Petkovic
  22. No B.S. Direct Marketing – Dan Kennedy
  23. The Ultimate Marketing Plan – Dan Kennedy
  24. Brave New World – Aldous Huxley
  25. Growth Hacker Marketing – Ryan Holliday
  26. Secret Sauce – Austin Alred & Vin Clancey
  27. Local Small Business Marketing – Alex Genadinik
  28. Difference – Bernadette Jiwa
  29. Building a Story Brand – Donald Miller
  30. Trust Me, I’m Lying – Ryan Holliday
  31. Ultimate Guide to Facebook Advertising- Perry Marshall
  32. Traction: Explosive Customer Growth- Gabriel Weinberg
  33. Seven Levels of Communication – Michael Maher
  34. The Idiot Proof Guide to Making Money with Growth Hacking – Vin Clancy
  35. How Giving Away FREE Information Can Effortlessly Double or Triple Your Sales – Everte Farnell
  36. Internet Marketing Guide for Promoting Your Event – Kari Nettel
  37. No B.S. Price Strategy – Dan Kennedy
  38. Growth Hacking: Silicon Valley’s Best Kept Secret – Raymond Fong and Chad Riddersen
  39. Ultimate Sales Letter – Dan Kennedy
  40. The One-Hour Content Plan – Meera Kothand
  41. Value-Based Marketing – Lon Kafka
  42. Raving Fans – Ken Blanchard
  43. Insight Selling – Michael Harris
  44. Promise Me, Dad – Joe Biden
  45. 7 Strategies for Wealth and Happiness – Jim Rohn
  46. A Win Without Pitching Manifesto – Blair Enns
  47. Six Figure Author: Using Data to Sell Books – Chris Fox
  48. This Book Will Teach You How to Write Better – Neville Medhora
  49. Show Your Work – Austin Kleon
  50. Man’s Search for Meaning – Viktor Frankl
  51. Bold: How to Go Big, Create Wealth, and Impact the World – Peter Diamandis
  52. Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek
  53. The Compound Effect – Darren Hardy
  54. Pitch Perfect – Bill McGowan
  55. The Everything Store – Brad Stone
  56. Don’t Think of an Elephant – George Lakoff
  57. Basic Physics – Karl F. Kuhn
  58. Delivering Happiness – Tony Hsieh
  59. Kickass Copywriting – Susan M. Gunelius
  60. Local Business Marketing – Perry Marshall
  61. The Power of Self-Confidence – Brian Tracy
  62. Artificial Intelligence: What Everyone Needs to Know – Jerry Kaplan
  63. The Ultimate Sales Machine – Chet Holmes
  64. Machine Learning: The New AI – Ethem Alpaydin
  65. Zag: The #1 Strategy of High-Performance Brands – Marty Neumeier
  66. Insight Selling: Surprising Research on What Sales Winners Do – Mike Schultz
  67. Creative Strategy and the Business of Design – Douglas Davis
  68. Drive: The Surprising Truth About What Motivates Us – Daniel H. Pink
  69. The Challenger Sale – Matthew Dixon
  70. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future – Kevin Kelly
  71. The Art of Empathy – Karla McLaren
  72. Spin Selling – Neil Rackham
  73. The 10X Rule – Grant Cardone
  74. Sapiens – Yuval Harari
  75. Superconnector: Stop Networking and Start Building Relationships That Matter – Scott Gerber, Ryan Paugh
  76. Artifical Intelligence Simplified – Dr. Binto George, Gail Carmichael
  77. Principles – Ray Dalio
  78. Smarter, Faster, and Better: The Secrets of Being Productive – Charles Duhigg
  79. The Adweek Copywriting Handbook – Joseph Sugarman
  80. Black and Decker: The Complete Guide to Wiring – Editors of Cool Spring Press
  81. Financial Intelligence for Entrepreneurs – Karen Berman, Joe Knight
  82. The Boron Letters – Gary C. Halbert, Bond Halbert
  83. Data Smart: Using Data Science to Transform Information – John W. Foreman
  84. The Dan Sullivan Question – Dan Sullivan
  85. Trimalchio – F. Scott Fitzgerald
  86. Business Adventures – John Brooks
  87. Breakthrough Advertising – Martin Edelston and Eugene Schwartz
  88. Ogilvy on Advertising – David Ogilvy
  89. Blue Ocean Strategy – W. Chan Kim
  90. Will It Fly? – Pat Flynn
  91. Cashvertising – Drew Eric Whitman
  92. The Robert Collier Letter Book – Robert Collier
  93. Methods of Persuasion – Nick Kolenda
  94. Positioning – Al Reis
  95. Brand Identity Breakthrough – Gregory Diehl and Alex Miranda
  96. Never Split the Difference – Chris Voss
  97. Made to Stick – Chip Heath and Dan Heath
  98. Cracking the Website Code – Janice Cumberlidge
  99. A Coffee Lover’s Guide to Coffee – Shlomo Stern
  100. I Need More Clients – Jason Ciment

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About Me

I'm a business website and traffic expert in Atlanta.I wrote an Amazon bestseller on digital marketing and grew my first company to 6 figures in 18 months using the tips and strategies that I now provide to my clients looking to grow their own businesses.

"The impact that Brandon's advice gave me has continued to make an impact on our daily goals and strategies when it relates to our online business.

Having someone who can give you insights on what people are actually looking at or shopping for on our website makes a world of difference."

- Zebb L, YNot Lifestyle Brand

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